Shoot what you love.

Ive been fortunate enough to have some really killer assignments that have been fun or fulfilling or interesting or all of the above and I am very, very thankful for that.  Ive also had plenty are more utilitarian and straightforward but there is value in these as well.  They teach you to look deeper, work harder and really coax every bit of nuance out of your subject.

Now, coming back full circle, Ive started to re-discover why I chose to be a photographer and that is because it allows me to immerse myself in what I love.  So, with that being said, its as easy as shoot what you love.  Shoot with purpose and shoot with passion.


Peter Jones of Jones Fly Co., Nashville TN because I love to fly fish


Fly Tying




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